BUILT TO RIDE. DESIGNED TO WEAR ANYWHERE.
MTB & skate gear that works on the trail, at the park, and everywhere after.
BUILT TO RIDE. DESIGNED TO WEAR ANYWHERE.
MTB & skate gear that works on the trail, at the park, and everywhere after.
Real feedback from riders and skaters wearing SHRED IT.
Most MTB and skate apparel is designed to look good in a lookbook, not survive a real session. SHRED IT is built the other way around: gear that's tested against dirt, concrete, and hard falls first, and looks good because of that, not instead of it.
Every piece starts with heavyweight fabric that can take a beating. Oversized tees and hoodies give you room to move without feeling baggy in the wrong places. The MTB jersey is cut for riding position, not just standing around. Nothing in the range is decorative filler, if it's in the SHRED IT lineup, it's because it earns its spot on the bike or at the park.
The brand is run out of Melbourne by a rider who actually uses this gear on weekends at the local trails, the skatepark, and out on the farm. It's a small, independent operation, not a factory-line label, which means every drop gets real attention before it goes live.
If you're after apparel that matches the way you actually ride, dark, simple, and built to last, you're in the right place.
“The slower you go, the more likely you'll crash.” — Julie Furtado
“If you do something right the first time, then it's not hard enough.” — Danny MacAskill
“When you are racing and you get it right, it feels amazing.” — Rachel Atherton