BUILT TO RIDE. DESIGNED TO WEAR ANYWHERE.

MTB & skate gear that works on the trail, at the park, and everywhere after.

Shop The Range
Hoodie

Hoodie

Hoodie

$90.00
Sale price  $90.00 Regular price 
Riding Pants

Riding Pants

Riding Pants

$55.00
Sale price  $55.00 Regular price 
Trail Jacket

Trail Jacket

Trail Jacket

$50.00
Sale price  $50.00 Regular price 
Waffle Barrel Pants

Waffle Barrel Pants

Waffle Barrel Pants

$70.00
Sale price  $70.00 Regular price 
Classic Tee

Classic Tee

Classic Tee

$35.00
Sale price  $35.00 Regular price 
Graphic Tee

Graphic Tee

Graphic Tee

$50.00
Sale price  $50.00 Regular price 
Universal Hoodie

Universal Hoodie

Universal Hoodie

$80.00
Sale price  $80.00 Regular price 
Oversized T-Shirt

Oversized T-Shirt

Oversized T-Shirt

$40.00
Sale price  $40.00 Regular price 

Complete The Fit

Swipe through each look. Tap a dot to shop that piece and pick your colour.

The Cold Morning Fit

Universal Hoodie + Waffle Barrel Pants

$130.00 AUD

The Trail Session Fit

MTB Jersey + Barrel Jeans

$130.00 AUD

The Park Day Fit

Oversized Tee + Jorts + Trail Jacket

$145.00 AUD

Why SHRED IT

Most MTB and skate apparel is designed to look good in a lookbook, not survive a real session. SHRED IT is built the other way around: gear that's tested against dirt, concrete, and hard falls first, and looks good because of that, not instead of it.

Every piece starts with heavyweight fabric that can take a beating. Oversized tees and hoodies give you room to move without feeling baggy in the wrong places. The MTB jersey is cut for riding position, not just standing around. Nothing in the range is decorative filler, if it's in the SHRED IT lineup, it's because it earns its spot on the bike or at the park.

The brand is run out of Melbourne by a rider who actually uses this gear on weekends at the local trails, the skatepark, and out on the farm. It's a small, independent operation, not a factory-line label, which means every drop gets real attention before it goes live.

If you're after apparel that matches the way you actually ride, dark, simple, and built to last, you're in the right place.

About

Every rider has a moment that changes how they see the sport.
Mine came when I was forced to stop and find something new.
MTB filled that gap, and then some.
A new crew of mates, weekends spent chasing jumps, drops, and dirt features I'd never hit before, and a reminder that progress doesn't always move in a straight line.
Somewhere in that shift, I realised the gear out there wasn't built for how I actually ride.
Too flashy, too disposable, not made for dirt and hard days on the bike.
I wanted something simpler, the darker the better, built to take a hit and keep going.
That's SHRED IT.
Not a brand chasing trends, but one built by someone who found their people on two wheels and needed gear tough enough to keep up.
Ride beyond the setback. Ride beyond the expectations. Just ride.

“The slower you go, the more likely you'll crash.” — Julie Furtado

“If you do something right the first time, then it's not hard enough.” — Danny MacAskill

“When you are racing and you get it right, it feels amazing.” — Rachel Atherton